Digital Marketing Projects
Newberry College Admissions Social Media
In crafting social media posts for the Newberry College Department of Admissions and Enrollment, the target audience and influential factors that would attract them to the school were identified. Different platforms were used to reach a wider audience. The posts focus on highlighting the diverse programs, campus events, and essential enrollment information. Based on previous data results, photo and photo carousels yielded the best engagement, therefore photos to capture attention were utilized. The captions were carefully crafted to be engaging, informative, and included a call to action to resonate with the audience and effectively communicate the value and opportunities available at Newberry College.
Social Media Marketing
Newberry College
Campus Tour Video
The creation of the promotional video, the Gobi Story video, was driven by organic content creation with the goal of encouraging prospective students to schedule campus tours. Through team collaboration across departments, we crafted a compelling narrative that reflected the campus culture. This video was strategically featured on our homepage to enhance visibility and engagement.
Digital Marketing Video Creation
Newberry College
Web Modals
The process for creating web modals for the Newberry College website was driven by the objectives of attracting attention and raising awareness of specific topics. I applied graphic design techniques that emphasized branding elements to ensure consistency with the college's identity. I incorporated the design hierarchy to showcase the most important information prominently. The pop-up modals were strategically placed on the homepage to immediately capture visitors' attention, driving engagement and encouraging them to take desired actions.
Digital Marketing Web Design
Newberry College Admissions Headers
The process for the headers used in correspondence from admissions involved first selecting and editing photography that highlighted the school's unique features and captured its vibrant atmosphere. Collaboration with various departments ensured alignment with the college's branding guidelines and the incorporation of the new tagline, "Succeed Boldly; Lives Changed." The goal was to create headers that not only visually represented the school but also conveyed its values and goals.
Digital Marketing
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PetSmart
Social Media Campaign
The PetSmart holiday-themed social media campaign was designed to capture the essence of the festive season. Through utilizing various platforms and implementing strategic testing plans and innovative strategies, the overall objective was to elevate sales, drive website traffic, cultivate strong customer engagement, enhance brand awareness and boost conversion rates. Through the creation of diverse content through different channels, the campaign was positioned not only to attract traffic and new customers during the holiday but to establish lasting connections with customers beyond the season.
Social Media Marketing Branding Creative Strategy
PetSmart Social Media Content Calendar
The content creation in PetSmart's social media calendar for the campaign was planned to encompass a variety of strategies and content types. This included incorporating sale ads, promoting partnerships, and engaging with customers to effectively achieve the campaign goals.
Social Media Marketing Content Calendar
Radio Commercials
The crafting of the three radio commercials involved a strategic approach to maximize impact within a 30 second timeframe. The process focused on creating compelling narratives that would resonate with the audience and drive action. With attention grabbing sound effects and music incorporated to enhance engagement, each commercial was tailored to capture the essence of the businesses and convey its unique selling points.
Commercial Writing
Fred's Sandwich Shop
MUSIC UPBEAT MUSIC
ANNCR Need to grab a quick bite for lunch? Come to Fred’s Sandwich Shop for a wide variety of sandwiches for any appetite. Fred’s reliable and local service since 1982 makes the perfect spot for a lunch break. Newberry College students will receive
a ten percent discount. “For the best quick lunch, you can’t beat Fred’s.”
Twitty's
Kitty City
MUSIC
ANNCR
SFX
UPBEAT, HAPPY MUSIC
Looking for a one-stop shop that meets all your cat’s needs? Twitty’s Kitty City features a full line of cat food, treats, toys and supplies. Then let your cat relax at Twitty’s Kitty City’s day spa, featuring full bath, grooming and pedicure services. Want to add a new kitty member to your family? Twitty’s Kitty City partners with local animal shelters and has cats in store available for adoption. Stop by to find your new kitty best friend. Twitty’s Kitty City is the place to go to give your cat exactly what they want. “Your cat will have a great time at Twitty’s Kitty City!”
CAT MEOW
Vinnie's
House of Beef
ANNCR
Looking for a good family meal with fine food at a good value. Come to Vinnie’s House of Beef where a good meal won’t break your bank. Now introducing a new chargrilled ribeye platter. Get the ribeye, a salad and a baked potato for only seven dollars and ninety-nine cents for a limited time only. Let Vennie’s be your go to place for mealtime. Vinnie’s was voted “Best Steak House” by the readers of the Newberry Tattler. “Got a beef with other restaurants? Come see Vinnie.” Located at seventeen forty-five Wilson Road.